Today’s shoppers are demanding consistent, personalized omnichannel relationships with brands. They are connected to social networks and armed with mobile devices that they are ready to use at every ...

When it comes to knowing your customer, one group in particular – Generation Y shoppers – is of utmost importance to retailers. This group, between the ages of 18 and ...

The retail market is in flux as CMOs grapple with how to balance short-term sales goals with long-term investments. The Global Retail Marketing Association will work to address this challenge ...

For the past few years, the term “Big Data” has been hyped around the business and marketing worlds as the Holy Grail for companies looking to discover the secrets to ...

One of the results of the convergence between online and offline shopping is a trend called showrooming – when a consumer uses the physical store as their “showroom” to touch ...

Customer engagement is becoming the Holy Grail for retailers looking to increase sales and create customer lifetime value. New technologies and tools are enabling retailers to get a more holistic ...

Sam’s Club and Amazon earned the top spots in the retail sector of the 2013 Temkin Experience Ratings, which is based on a study of 10,000 U.S consumers. The Temkin ...