Articles

geolocation

Geolocation Intelligence for Fun and Profit: How Getting an Accurate Read on Location Reduces Customer Churn and Increases Business Profitability

May 15, 2013, No comments

One of the most fascinating new business technologies to take center stage in the last 12 months is geocoding, sometimes known as geolocation intelligence.  Most of us are familiar with ...


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Big Data Equals Big Business for Some Savvy Retailers

May 10, 2013, No comments

Retailers have been collecting data on customers for years, but the more recent explosion of information brought about via social media and other unstructured data has overwhelmed many of today’s .. ...


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Healthcare Spending in Decline

May 9, 2013, No comments

Healthcare spending has been decreasing as of late, but there’s a lot more to it than just the recession; healthcare reform is making a difference. Medical journal Health Affairs recently ...


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Do hospitals put their patients first? The truth about surgery complications.

May 2, 2013, No comments

Consider this: Hospitals generate significantly more revenue if a patient experiences some complications during surgery. Sarah Kliff at the Washington Post recently discussed the issue by addressing a ...


Exclusive Q&A with the Global Retail Marketing Association

May 1, 2013, No comments

The retail market is in flux as CMOs grapple with how to balance short-term sales goals with long-term investments. The Global Retail Marketing Association will work to address this challenge ...


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Canceled at the worst time: why now was the time to talk data in the defense and intelligence communities

April 25, 2013, No comments

The Department of Defense (DoD) and the Defense Intelligence Agency (DIA) were scheduled to hold this year’s Defense Intelligence Worldwide Conference from April 8–10, 2013 in Baltimore, MD. The c ...


bigdata

Is Big Data Delivering on Its Promise?

April 24, 2013, No comments

For the past few years, the term “Big Data” has been hyped around the business and marketing worlds as the Holy Grail for companies looking to discover the secrets to ...


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Technology and patient engagement- an exclusive interview with Steve Rhodes

April 24, 2013, No comments

I recently had the opportunity to discuss the state of healthcare technology in the US with Steve Rhodes, President and CEO of Physician’s Trust. Steve has plenty of experience in ...


geolocation

The Value of Geocoding in Retail

April 19, 2013, No comments

For many years, retailers have all worked toward the same simple objectives – 1) getting as close to their customers as they could; 2) understanding where customers are in the ...


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The Innovation Gap: Why Aren’t Telcos Innovating in the Area of Customer Retention?

April 18, 2013, No comments

A couple of weeks ago, I started a conversation on this blog about how telecommunications companies are lagging behind other consumer-driven industries in how they use technology to attract and ...